SNATCHED!

A concept where Red Cross will buy up online ad space and fill it up with clickbait that uses the same bait-and- snatch techniques that human traffickers use to lure you from safety. Once trapped by our ads you land on SNATCHED.org — an educational website that inspires a revolution in personal safety and sells safety gear and goods, with all proceeds going to Red Cross. Done with André de Jager and Lusanda Buthelezi.
See more at https://www.behance.net/gallery/53944247/SNATCHED