Cowboy

Cowboy is the next generation of electric bikes. With the live dashboard, navigation, GPS tracking, removable battery and ride stats, the accompanying app makes your ride more than just a ride. It becomes a whole new experience.

We worked closely with the amazing Cowboy team, to give to their electric bike an identity, a tone of voice, a digital and print presence and an app that allows connecting the bicycle to the internet.

We designed the app, put hands on the branding, packaging, photography, print materials and worked on the design for the website.

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A special shout-out to @David Navarro, @Kwok Yin Mak, @Arnar Ólafsson, @Romain Briaux, @Dac Davy NGUYEN, @Steffen Christiansen on the design, Zoe Finkel and Jaime Aguiló on the copywriting, Tom Kubik for the photography and the team at Cowboy for the development of the app and the website, and for supporting us during this great collaboration.

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