Pony X

PonyX:

The United States Postal Service (USPS), reimagined.

Going to the Post Office, at best, is a mundane experience. At worst, it can be a painstaking process that saps up free moments during a work day, or an errand to make time for on the weekend. Long queues, limited staff at peak hours, or getting to the front and being told to fill out additional forms - In any case, most people would agree the part of going to the post office is usually leaving it.

The object of this project will be to improve the USPS image and revamp the physical experience at the post office to offer a more enjoyable efficient encounter. This will be done with multiple full-service kiosks, an intuitive immersive environment, and promotional products to guide the user to the new experience.

Concept: The United States Postal Service (USPS), reimagined.
Strategy: Post Office meets Apple Store

See the rest here: http://www.cassandracheng.com/ponyx :-)