Teton Dems Identity

Those of you who know me also probably know that politics and political activism is important to me. These days if you want something done you have to get involved and so last fall I partnered with the Teton County Democratic Party to do a rebrand for them.

Jackson Hole is the most liberal place in Wyoming and the Dems are strong here, but they had recently experienced some election setbacks due, in part, to ineffective messaging. We decided to work on creating a strong new look for the Teton Dems that would allow them to put out powerful calls to action across all their platforms with unified and instantly recognizable branding.

It can be a challenge working with political organizations because there are always a lot of voices in the room, but we broke the project up into chunks, showed lots of options, and allowed the stakeholders to drive the decisions, which ended up making the process super fun and energizing!

See The Full Brand System >

View The Brand Style Guide >

Olaus Linn
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