Checkout Brand Guidelines

In ten years Checkout.com has gone from bootstrapped startup to leader in online payments, providing global end-to-end services to thousands of companies, including Samsung, Transferwise, Virgin and Adidas.

We worked closely with the Checkout.com team to take their already established brand strategy to its logical conclusion, rebooting the visual identity, shaping their tone and voice, and creating a design system to set the base of their website.

The new visual identity needed to be clear, dynamic and trustworthy at a glance. We created a system that elevates the brand as an emerging leader in the payments sector as it’s entering the U.S. market.

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