Affetti Da

This is a collaboration I did with @Wouter Liekens .

A while ago there was a contest by CODE - Competitions for Designers for Affetti Da. They are an Italian NGO focusing on research and diagnosis of Alzheimer's Disease, as well as giving assistance to the families of people affected by this horrible disease.

This was our submission. The logo consists of 2 aspects; on the one hand the personality in the square and on the other hand the circular shape which represents the disease that removes part of the individual’s personality. We chose not to use a perfect circle but more of an organic shape. This gives the mark a more human aspect and a less corporate feel.