MDNADV - VINI VIDI AVICII

PERSONAL PROJECT. Trying my hand at a comp for a beer can. Using my own branding as the placeholder for a brewery I wanted to go with a modern approach to something mystical or magical, using apothecary symbolism as the pattern background, allowing a sort of shimmer and shine where the aluminum would come through in the weighted line art.

I juxtaposed the modern feel of the can with a more wild, script font-face giving the user a point of interest and intrigue from a distance or closeup.

Lastly, a nod to the wonderful Avicii as he passed away not long ago, and I felt he could always be remembered in a way that would continue to bring others joy can after can.

Love to hear any thoughts and suggestions!