Altair Equipment Logo

After a lot of iterations that felt less and less right, I came back to a design I'd sketched out in the very early stages of the process, and after looking at it with a fresh set of eyes and making a few tweaks, I'm very happy with what I have. I adore the 'hide artboards'/dupe every iteration workflow I've adopted. Really helps get me over creative blocks.

What I like most about this one is that it fits the company very well - bold, masculine, strong lines and have been around for a long time. I seem to get the most satisfaction from marks that would work well today or 100 years ago.