RE/MAX RE/DESIGN

Logo Remix: So how do you reanimate such a beast as the fantastically awful RE/MAX logo,without losing the obvious familiarity that’s kept it alive this long? Here, I opened up the kerning to a more contemporary spacing, ditched the whack Avant Garde characters, and repurposed the slash. Not as much zing as the original, but perhaps easier to work with, and it refocuses the name, which is still great.