Dero United

Involvement, via Clearoute Inc: positioning, naming, logo, identity

Creative Strategy
Turning into the skid of fans and sports writers for year already referring to Dwayne De Rosario as “DeRo/De Ro,” his name was shortened to the less complicated “Dero” with the common soccer team name “United” added to suggest the loyalty his fans have shown during his career.

For the logo, the “D” representing the white hexagons and the “U” representing the black pentagons of a typical soccer ball.