Logo + Visual Identity for Roots Produce Co.
A naming, branding and website project I did for a Los Angeles-based produce company formerly called Global Farms Garlic & Ginger Company.
Using only one stroke weight for the entire design, and a subdued color palette, this logo is meant to convey a sense of freshness, health and honesty. Simplicity = purity and that bodes well when customers are choosing their food.
More by Max Liberty-Point View profile
Like