Who are you

Another illustration for the fitness wearable project that I was working on during the summer in 2016.

The concept was basically describing our potential customers who already have the consciousness of health but don't know where to start. But the right persona is our existing user who is using our product and trying to reach her daily goal.

I got inspiration from a product that looks like a phone holder but can vibrate by itself, so it can help people reach their step goals without doing anything. I just can't believe it was REAL and it has TONS of customers. Also, I actually saw people trying to "walk" more steps to make them less guilty of eating a high calories meal. But you know it definitely cheating.

So we did this project that aims to let people realize the mall walking actually help nothing on their body shapes, you have to sweat and burn those fats you absorbed to see the real results on your body.

See next shot about other two characters I did for this project:)