Wins

WINS is a new school following kids from kindergarden to college.
Students are at the heart of this school:their vision
is their global citizenship, their mission is their
day-by-day development.
I was involved in the project by Lumen.
The brief for the logo was clear: modern and easy to recognize yet with a feeling of heraldry.
The logo had to encompass all the values of the school: internationality, care for the individual
and a key to the future.

The symbol carries all the elements of a heraldic symbol in a modern way: shield, a person’s profile, the globe and a key.
The lettering used is a classic serif font to underline, once more, the importance of traditions and knowledge for the school.