Wins Logo

WINS is a new school following kids from kindergarden to college. Students are at the heart of this school:their vision is their global citizenship, their mission is their day-by-day development. I was involved in the project by Lumen. The brief for the logo was clear: modern and easy to recognize yet with a feeling of heraldry. The logo had to encompass all the values of the school: internationality, care for the individual and a key to the future.

The symbol carries all the elements of a heraldic symbol in a modern way: shield, a person’s profile, the globe and a key. The lettering used is a classic serif font to underline, once more, the importance of traditions and knowledge for the school.