Directree brand Identity

Our aim was to create a brand identity that demonstrates how Directree's platform effortlessly connects businesses with their customers online. We found that using a common symbol of a tree removes the high-end enterprise message we wanted this brand to convey.

Thus, we set out on a journey to create the branding of Directree by using diameter growth (annual rings inside the heart of the tree) as a representational element. These rings became the main component of Directree's identity. The shades of colour represent user’s various customers while the word “direct” symbolises the base or platform which all these networks originate from.

View more at https://www.blackbearcreative.com.au/works/directree