Branded Football

The aim of this project was to highlight how football is eating itself in modern times. Selling its soul to the highest bidder. I honestly believe sponsor / club crossovers will become commonplace very soon. Some brands will do it well... others less so. These designs are an attempt to see how brand positioning could be done in a sympathetic way, respecting the clubs original crests to a certain degree.

Arsenal being sponsored by Canon is an open goal from a branding perspective as far as i'm concerned.

Arsenal / Canon Sheffield Wednesday / Trip Advisor Liverpool / Raleigh Bikes Nottingham Forest / Spar Borussia Mönchengladbach / Renault AS Monaco / KLM Brighton & Hove Albion / Birdseye Torino / Lamborghini