Inflate balloon, insert candle into cake, make some noise!

This project was done for The Delta Companies (TDC), a healthcare staffing firm. It involves branding, an email campaign, social media outreach, and a little bit of party planning!

We started with the basics and made a 20 year logo to use on the branding. We then brainstormed on how to reach out to the candidates and clients in a creative but cost-effective way. The final products were emails and boxes! The candidates received emails that invited them to log on to Facebook to be part of our toast to 20 years via live feed. The clients received boxes that were skinned with the branding assets we had for emails. Inside the boxes was a balloon, twinkie, candle, and noise maker as well as an insert that tells them what to do with the items and to join our live feed of the toast on Facebook. After that came all the party planning! There was a lot of branded items created like stir sticks, napkins, coasters, pint glasses, step and repeat wall, and banners. A video was also created that showcased pictures of the company that start from the very beginning. Backpacks were also ordered that had the TDC logo on it and custom luggage tags with the Mitsui logo on it. Centerpieces were hand made to match the branding design as well.

*Project collaboration with:
Eric Sasser, Vice President of Advertising, The Delta Companies
Susan Soofi, Advertising Specialist, The Delta Companies

**Pictures taken by:
Jeremy Hart Photography