Blind By Choice
The creative process - from beginning to end, is such a rewarding journey we go through when kicking off a new project. I love sitting in a room with our team, going through the brief, talking through strategy, developing story lines, exploring potential visual styles - all of this happens at the point where no idea is a bad idea.
Most times the main focus get's placed solely on the "X" on the map - the final direction or destination. Seeing a project come full circle - from beginning to end - and acknowledging the journey that lead you to that final result, is a huge reason why I love what I do and the team that I do it with.
Check out the attachments to see just a few early explorations for MAHA Black - none of which fully made the final cut.
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Searching for your True North? We would love to hear about how we can help. Email us hello@mag.cr