The National Interest Animated

Homepage+article animation for the redesign of The National Interest, an American bimonthly international affairs magazine.

The redesign was focused on balancing advertising throughout the user experience, prominently positioning magazine features, and enhancing the ability to relate magazine features to high trafficked blog posts.

Animation by the amazing @Zachary Porter who always makes my work look good.

The redesign was very successful: with a 48% increase in ranking keywords and an increase of average time on the site (up to 3:11). Thanks to these boosts, subscriptions to the magazine increased, expanding National Interest's viewership.

Be sure to check out other shots from the redesign:
Homepage
Mobile Home
Author Page