Modulator Logo

Logo design for Walmart's internal tool platform Modulator.

The block design is meant to capture the modular nature of the platform. Metaphorically speaking, each tool added to the platform can be considered an additional "block".

The gray is meant to reflect the mundane design of the actual tool platform (which is purely utilitarian with little flare). I chose the blue to accompany the gray as I've always liked how silver and teal compliment eachother.