SurgeMaker · Massively-Featured Minimum Viable Product

SurgeMaker GPS is the first in a suite of apps by agile coaching company GearStream. They approached me to help redesign their web app that visualised the improvements made by teams under coaching and informed executives' decisions by drawing insights from data.

We started with a revision of the app’s basic functionality, and we worked so well together we continued for the next 2 years, designing a wealth of new features. Designing an enterprise application is very different to designing a B2C app—the feature set expected from an MVP is basically “everything”. This is why so many massive companies are still using software from 10 years ago, because they’ve got “everything”.

So it took us over 2 years to launch an MVP, and it’s the most extensive product I’ve ever worked on.

If you want to read more about the design process, I’ve written a case study on my website.