Apelon

Project overview / Challenge

Apelon approached me with a desire to overhaul their brand, content strategy and marketing materials. Their legacy site and materials had been written by developers and they wanted to make their message more accessible to key decision makers within Health Care organizations and Software Development firms, - many of which are not overly technical.

Integrations with Saleforce's CRM and Mailchimp serve as the foundation for collecting and following up with leads. Apelon's website also serves as a platform for blogging about events, news, and relevant content. Posts are automatically published throughout key landing pages on the website and their social media platforms.

View Project: https://dawnrussell.us/projects/apelon

My Roles

Branding
Content strategy
Development
Social media channel design
Print design
Salesforce integration