CamelBak Unboxing Concept
The end result of a 1 hour challenge we had as a design team. I later went back in and further explored my idea. I wanted to tie this product to experiences vs. traditional benefits like 40oz., hydration, vacuum insulated, etc. The goal is to give consumers a better UX when making a $40+ dollar investment on something they'll use almost everyday! It makes for a great campaign too!
