Capital One | Design Genome Project

At Capital One, there's an emphasis on user research to make sure that their products are serving the needs of their customers. They even have dedicated research labs for observing customers in person, in context.

That concept was the foundation for this illustration, created for the Design Genome.

If you'd like to take a behind-the-scenes look at how the world’s most successful design teams evolve and thrive, check it out!