Adaptive Health

As Direct Digital LLC has grown and stayed concentrated in the supplement space, it became more and more obvious that the company needed to rebrand to represent a more health and wellness focus, to a name that would hold all the brands under. Adaptive Health positions the company to the public in a way that more properly conveys the commitment to the science and quality behind health products.

I created this negative space logo using the a lowercase 'A' as a basis, and the fibonacci sequence of circles to create a plant steam and leaf. A plant is a very adaptive, living thing and I felt would represent the new brand both literally and figuratively.