Pryadki v Poryadke

We have developed branding development for a chain of low cost hairdressing salons “Pryadki v Poryadke” (“Locks on Point”). It’s a place where clients can pay less and get more — stylish haircuts, friendly treatment, and high-class service. We’ve also given the brand its name, which sounds as a solid promise of a perfect hairdo or haircut for every customer.

At the heart of our visual concept lie illustrations of characters with unique hairdos. These characters not only refer to the company’s previous corporate identity, but also point to their customer-oriented approach since they view their actual clients as their main heroes.

Thank you for your attention!

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