Curse Of The Freelancer | Budget
03
Budget
One of my most challenging tasks from switching from an agency to a freelancer... Client Budget.
Striking a balance/agreement between designer and client (potential client) is no mean feat. The main challenge is to help a client understand the value of your services. Just because you no longer work within an agency full time, this doesn't mean your work ethics, commitment and quality is any less. In fact, I personally feel it's more, I work harder knowing it's for yourself and for your future.
I will be honest though, I have been very lucky with past and present clients, they understand and appreciate my value, drive and work ethics.
However I have had many experiences where some potential clients like to 'push their luck. so to speak. For example, just recently I received an inquiry for a logo job (full branding package). For $50! (£28.24 after tax). Come on Bruce!
My Solution.
Being honest! I am transparent and upfront with a client about my cost and about the services they would receive.
Agreed it is a very hit and miss tactic, but one that works for me. It works for me because when I find a client that appreciates my work, then the more effort I put in. It's that simple. I strive to make my clients excited about what I produce. That's my aim.
If a client is unable to appreciate my value we simply go our separate ways. I am always polite and thank them for showing interest in my work and wish them the best for the future. Staying professional and polite (no matter how offensive their offer may of been) is the way to go. In my opinion.
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The Story
I wanted to start a little side project called Curse Of The Freelancer. My aim here is to show my experiences of when times can get alittle tricky when freelancing. I have been freelance for many years now, and I honestly wouldn't want to do anything else. It gives me freedom with time, the opportunity for more family events, type of client and preferred design direction.
It does, however, come with risks...
In this series I want to share my personal experienes of my freelance wars, as you imagine things are not always plain sailing. I want to show this is a fun way, to help make designers aware of the risks. I do not want this to be seen as a negative overview/vibe of freelance, just more of a realistic one (from my perspective).
I hope this will be a good source and if I can help in anyway I would see this as a success. I am also open to hear other freelancers stories too.
I have many more designs/explanations I am working on, so do keep posted over the next few weeks.
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