Branding Process

What a ride it is to brand an idea from scratch! Here is a shot of some of my process so far—its been a lot of collecting, exploring, ideating, and iterating. The funnel is wide at the moment, but I am narrowing things down. This project has been a rollercoaster so far but I'm learning an immense amount about process, and I'm lucky enough to have the most talented team to guide me when I get a little (or a lot) lost.