Year with Uber

NOTE: Character Animation by Le Cube

'Year with Uber' is a data-driven experience being rolled out to users in the Asia Pacific region at the end of 2017. The tool visualizes rider stats in a fun, music video format.

I was involved with marketing the campaign on social media channels. Using the amazing character animation from Le Cube, the ad introduces the 8 rider archetypes that were based on users' riding habit. I designed the introductory 'What type of rider are you?' lockup and the various characters lock-up.