National Interest Magazine Interaction

Magazine page for the redesign of The National Interest, an American bimonthly international affairs magazine.

The challenge for this page was to allow for users an easy method to explore past issues in a way that was engaging and differentiated National Interest's archive from its competitors.

The redesign was focused on balancing advertising throughout the user experience, prominently positioning magazine features, and enhancing the ability to relate magazine features to high trafficked blog posts.

The redesign was very successful: with a 48% increase in ranking keywords and an increase of average time on the site (up to 3:11). Thanks to these boosts, subscriptions to the magazine increased, expanding National Interest's viewership.

Be sure to check out other shots from the redesign:
Homepage
Mobile Home
Article Page
Author Page