Ambika Sweets - Brand Identity Design

Namkeen & Sweets cannot be separated from vibrant Indian culture & variety of food. They are not only a part of festivals & occasions but also offered to God during worship.
The brand who has the rich history of Indian snacks, located in Nashik, approached Prismic Reflections to redesign their identity. The goal was to refresh the identity with the iconic & classic look. The identity was expected to have a global and more inclusive appearance that goes beyond the direct representation of sweets or snacks.