youphoria

Brand Identity
youphoria is a broadcast network focused on providing its viewers with the ultimate Electronic Dance Music experience. youphoria’s goal is to educate, entertain and immerse viewers in all aspects of EDM culture.

Name Rationale
youphoria is a play on the word “euphoria”.
For anyone immersed in EDM, their experiences with the culture can be defined as euphoric.

eu·pho·ri·a - yooˈfôrēə/ - noun
a feeling or state of intense excitement and happiness

The tagline is "catch the drop".

drop
A drop in popular music, especially electronic dance music styles, is a point in a music track where a switch of rhythm or bass line occurs and usually follows a recognizable build section and break.

more details + rationale on www.kesvn.com