European Shopping Agency

Branding for European Shopping Agency
European Shopping Agency is focused on shopping abroad. Its main concept is related to travelling, adventures and high fashion.
A Greek myth is used as a basis of the logo. The journey of Europa on the bull is a very romantic and fascinating story that inspired us to create this corporate identity.
The legend of Europa and Zeus begins when the ruler of the Olympian gods glimpses the young woman one day. At first sight of Europa, Zeus is instantly overcome by her beauty and grace. Not being one to ignore his desires, the god assumes the form of a glorious white bull and swims to the shore on which Europa and her female companions are playing. The bull is so sleek and handsome that the maidens all take turns stroking and petting the pretty creature.
In time, Europa feels comfortable enough with the bull to climb upon his back for a little ride. However, as soon as she is safely seated, the bull moves toward the sea, carrying the object of his affection with him. They together cross the water. Their strange but compelling journey leads them eventually to the island of Crete.
Upon arriving in Crete, Zeus finally casts off his disguise and reveals his divine identity to Europa. The mortal woman then becomes yet another of the god's lovers.