Individualization - Solidarity Movements to Personal Brands

With the advent of globalization and digitalization, the options for self-fulfillment have multiplied numerous folds. Culture, previously defined by traditions, is today a field in which we assert to live with each other, equal yet different.

The desire to "Live a life of my own" and for "Distinction not convention" is widespread and people are increasingly projecting themselves as unique brands with curated identities. As we take this plunge into modernity, the mega-trend of individualization, albeit paradoxical, will become an obligation.

Know more about its macro-trends like Customization, Female Force, Gravitational Content, Life Coaching, Lifestyle Diversity, Millennial Parents, Personal Branding, Performance Culture, Sexuality and Gender Fluidity.