Fieldwork Marketing Site

While Fieldwork was on board with the script logotype, putting in context was crucial for complete buy-in.

Since Fieldwork is a software company first, we needed to show how this heritage-leaning brand works within the context of UI and interactive design.

Here we finally see the combination of logo, typography, iconography, color, and pattern working in concert to deliver on every point of brand strategy.

It was a blast of a project and we can't wait to see the new identity live.