Branding Lowell Logo

Logo I created for an exhibit I co-curated with Lowell National Historical Park. Our primary typeface was @Lost Type Co-op 's Lehigh. I took the "B" character and customized it. The left side is meant to evoke a mill smoke stack, which is pretty basic Lowell but it seemed appropriate. That overlaps with the serif to give it some depth. If you squint just right it also makes an "L" Shape.