NeilPryde Bikes Email Design

As part of my role at NeilPryde Bikes, I mocked-up several design ideas for an email marketing template.

This is the final design that we settled on, built in the MailChimp template builder using elements designed in Photoshop. This system allowed for easy responsiveness, adaptability and simple customisation from anyone else in the business who may not have access to design or coding tools - content blocks can be easily added or removed.

The design features a big, bold, dark photo block at the top of the email allowing a photo to be displayed without losing visibility of the text. A three image gif is then overlaid this to provide movement and draw attention. The remainder of the email can be customised based on the content being promoted, but would normally include a text block followed by four bold image call-outs.