Menta - City Boutique Hotel

MENTA is a new City Boutique Hotel in Rethymno, Crete. A visual identity was created, a logo was designed to communicate and promote this hotel in the Greek tourism market. Menta is the greek word for Mint or Menthol taste. A candy-like bow shape was designed for the logo and emphasised by the hearts and the hugging shape to portray the word "Philoxenia" (hospitality).