Elan Snowboards Branding

Elan Snowbords 2011/12 communication material. The story of elan has upgrade to "advanced humanity - snowboarding for people by people". We wanted to put that massage in a clear provocative environment. The art direction based upon gray scale dummy photos and strong yellow. The photo shoot was taken in an abandoned factory to give the art direction that special touch among group of dummies. http://www.vbg.si/en/visual/communication/elan-snowboards-branding-2012