Emeritus Reinsurance Logo

In order to simultaneously reflect and strengthen Emeritus’ new positioning, the logo was designed to best represent the values of competence, stability, transparency and security, while also communicating Emeritus’ evolution as it ushers the reinsurance business into a new era. As such, the logo is a juxtaposition of these values while adopting a modern yet timeless visual aesthetic. The ‘E’ is stylised to look like a shield as a representation of protection which is also consolidated by the fact that when viewed from a different angle, it also looks like a safe – symbolic of cover on top of cover.

https://www.behance.net/gallery/62922629/Emeritus-Reinsurance