AR Page for an iPad 3D-Sketching Platform Website

Hey there,

Hope your week’s been great. Mine sure was interesting. This is one of the pages I designed for our friends at uMake all the way in San Fran. They’ve created a cool mobile 3D-sketching platform with AR functionality, and Zajno helped them tell their story about the product. The website is already live, you can check out the page here.

Goals

Specifically, with this page, we had to tell a story about the AR part of the app, which allows folks to sketch something and then put it into a real environment and see whether it fits there (or maybe should have stayed just as a sketch, on their iPads). We also had to describe the fact that these sketches can be sent to others via the app. Imagine getting a cool AR Birthday card, made by your friends especially for you?

Approach

Since many users of the app use it for sketching vehicles, we decided to use one as the main visual element at the top of the page. You can sketch a car and put it straight to your garage, free of charge (almost). We thought it would be best to show examples, and so we did. We combined layers and allowed site visitors to interact with them, transforming a sketch in the app into a robot in the real world, simply by sliding their mouse.

Results

We have a page that is consistent with the entire website, telling a story about how the app users can benefit from utilizing the AR functionality of uMake. There are also examples of how it can look like, so there is no confusion. The message becomes even more clear, although that’s always up for debate - what do we know? (Just kidding, we kind of do know).

We’re all ears, guys! Now the feedback floodgates are open!

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