MTV's Isle of Malta

🍹Who wants to party it up with MTV at the beach?! ☀️

This is some recent design work I did for MTV to get users pumped about the event and purchase tickets. The target market was 18-26 year olds who are into the party/beach scene and pop music. I used lots of bright gradients and beachy elements, along with some organic textures to help bring a fun beachy/pop music feel to the site.

The audience is also all over Europe so the site had to consider text length and layout for some of the longer non-english languages it would be translated into (around 15).

Really had a blast on this and got to step outside of my normal style. I hope you like! ✌️