12 Proven Ways to Convert with Popups

This is a little animated piece I created based on one of @unbounce ebooks, "12 Proven Ways to Convert with Popups". I took the cover art that I designed and animated some of the elements.

The shapes illustrate the concept of overlaying layers on top of one another, which is how website popups function, as popups overlay on top of a page.
In this design, I wanted to play with staged objects, where I created a paper cutout of the "12" and photographed it. I then added some more "realistic" elements during post production.