Inspire360 Brand Guide
Hey everyone! Hope the week is going great and you are crushing those projects =)
Here’s a look into 9 pages of the 60 page plus brand book I’m putting together right now! Putting these brand books together is always so rewarding for me. It’s a collection of all of the hard work I’ve put in for months of building out a new brand.
This is also one of the most important phases of the project. It doesn’t matter how awesome of a brand you create, if the company can’t keep it consistent and follow the guidelines. This handover phase needs to be seamless and well executed. I typically give a full brand presentation to the entire company to get everyone on the same page!
Here’s what I typically include in my Brand Identities:
Logo - Full Logo Icon Breakdown of Logo Social Media Photo Logo Color Options Clearspace Do's and Don’ts Sizing
Color Palette - Primary Secondary Neutrals Color Usage
Typography - Primary Type Specimen Secondary Type Specimen Type Styles
Visuals - Illustration Style Icon Style Photography Brand Texture
Like I mentioned before, I've started creating templates in sketch for my brand guides. In the past i've easily spent 8hrs+ building out brand guide books. With this template i've reduced that time in half.
Let’s humanize your brand! Get in contact with me Kyle@kylemillercreative.com