The Melanin Collective - Brand Identity

Loved being a part of The Melanin Collective brand design. Their message of helping ALL women of color advance in the work world resonated with me as the daughter of a Cuban immigrant.

The main words my client used to describe what she wanted for the logo were inclusive, professional, and vibrant, and I really think we came to just that in our final version. Naturally, the color palette fully embraced their vibrant attitude 😎

Thrilled to also share all the brand collateral and photography we've done so far (see the attachment). Being in the trenches has been awesome, and I love that I was able to help build something that will bring women of color together to create a space where everyone can feel strong and empowered.

Be sure to click on the attachment to see the full extent of the work I've done for The Melanin Collective!

Kristina Lakeway
Design Lead @ Publicis Sapient
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