Love Ain't Campaign

A few variations on a logo/brand that I designed for a client to be used for an awareness campaign. Goal was for there to be a heart, hashtag and the words "love-ain't" integrated together.

Ultimately I settled on using multiple band-aids to create a hashtag as a means to allow for variations of the logo to be used in numerous ways - "#LoveAint - Distrust" or "LoveAint - Bruises" and so on. The additional goal was for it to be limited color so that the brand could be easily translated to various media such as T-Shirts or stencils, the entire thing is also in vector so it's easily scalable. The heart itself was painted in acrylic and then converted over to vector in Illustrator.