Kentucky Hug Seal

Just finished wrapping up the new identity suite for Kentucky Hug an apparel and merchandise brand that focuses on the bourbon drinker. The brand was designed to embrace any level of bourbon enthusiast while respecting the tight-knit community, integrity, and passion that are the backbone of what is, without question, a true American original.

What exactly is a kentucky hug? It’s a term widely used along the bourbon trail and throughout Kentucky—it’s the warm feeling you get after your first sip of bourbon. Cheers!

Full project: http://www.lisagorham.com/kentucky-hug-brand-identity