New Hampshire Fisher Cats Concept Anniversary Logo

I wanted to create a concept anniversary logo for my local baseball team. After several concepts, I stuck with the roundel look since it transfers well to print and digital applications well also having the double stroke allows it to work on both dark and light backgrounds. The 15 now includes the state outline as a part of the 1 with a star over top of Manchester. The mountains are still present and are the background to the team wordmark with the tail from the primary logo. I at one point tried to keep the banner in this version but it just cluttered the look and also wouldn't work well in smaller applications. I think the final concept takes the 3 elements that make up a sports anniversary logo (City/State, Team Name, Anniversary) and combines them in a unique and meaningful way.

Posted on Mar 20, 2018

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