The Juicery brand

Really excited to see this brand come to life. I've been working on the strategy, packaging and stationary. It was really cool working on this project. The images on the lables are all uploaded by actual customers.

The idea behind the brand is to not be 'a guru' as many cold pressed juices present themselves. On the left you can see the brand manifesto I've written for them (there's another part to it, on the other side of the page it says: "Now let's have some fun.") The newspaper design was done by @Charlotte Verhaeghe