Artboard Artisan "Pencil" Concept (Refined)

Went even further refining the latest "pencil" concept for my personal brand Artboard Artisan.

It was important for me to strip away everything unnecessarily complex in the original concept (such as shadows and layering) to create a simplified mark that will work at any size or medium. It's this stage of the process that really makes it real and forces you to focus on the detail by removing the detail.

Hit that L key to show some love!